Fashion Column: SALES and Independents Day

29th August 2018
Fashion Column Worthing Mums Mollycoddle Childrenswear

Hello …

It has been a summer season of sensational highs …

Who remembers the World Cup football elation (ok, I know we didn’t actually win)? Who remembers the heat wave … that actually continued into the school holidays? The temperature now starts to dip and we slowly see little signs that autumn is creeping closer. Our little angels prepare to return to school, as we clink our wine glasses in celebration. Here’s another little fashion update for Worthing Mums.

SALE now on …

We are frequently blessed with long Indian summers and who’s not grateful for a fashion bargain! Here’s a few eye-catchers from our high street.

Who’s not already buying a few classic shapes and stashing away for 2019?

“The golden rule when sale shopping is all about preparation, spend time sorting your own wardrobe for obvious missing pieces.

Logos are still going to be big news, so too will metallics, leopard print and tartan”

– Naomi Pike, Vogue


Fashion column Worthing Mums New Look Rainbow Strip Jumper

Up to 70% off at New Look, Rainbow Stripe Pointelle Cropped Jumper, Was £15.99 Now £7.00


Fashion column Worthing Nike Balaclava The award for the most appalling fashion faux pas this month goes to Nike Inc. who removed a balaclava from its website after it was accused of “targeting gang culture for profit”.

An image showing a black model wearing the product – which covers the majority of the face and appears to have straps and pockets – was circulated online. Nike said it was “in no way condoning the serious issues of criminal and gang culture” … really?

Fashion has a social responsibility!


What’s going on in local retail?

Use them or lose them … is the chant from our town’s independent retailers.

Please ensure you consider them first with your shopping list before you jump to online options. The attraction of online discounts and offers is a huge one, so only those with enticing USP’s (unique selling points) will enjoy long term success.

Harmony at Home Breastfeeding spaceA great example is Harmony at Home Children’s Boutique who have cleverly jumped in where Mothercare left and now offer a peaceful space for parents to nurse and change their babies.


It’s 2018 and parents still struggle to feed babies in peace and privacy, 29 Warwick Street, Worthing is the answer to that!


The Worthing Town Centre Initiative aims to increase the number of times people wish to visit the Town by promoting a clean, safe environment with lots of variety where businesses thrive.

In August they hosted a fantastic Independents Day, where 25 local businesses were highlighting some of Worthing’s best kept secrets.

Aries Dog Boutique in the Royal Arcade had an impressive selection of doggy treats, fashions and accessories from its canine boutique. I Love Candy has the biggest range of pick and mix on the south coast, yummy retro candy and American import sweets. Inspired by the Sea stocks beautiful locally made arts, crafts and gifts with a coastal influence. A wonderful gift destination shop. The Worthing Journal, I couldn’t resist subscribing as it keeps us “Worthingites” updated with a regular celebration of Sunny Worthing activities.

Maplin has gone … Mothercare (Worthing) has gone … Early Learning Centre is going … Toys R Us has gone … House of Fraser has just been thrown a lifeline. The high street is a tough environment and loyalty has to be earned, but support from you is essential.

Do you know an outstanding local retailer? Please share your favourites with me as there is nothing better than ‘word of mouth’ recommendations.

Worthing has seen amazing town centre craft and food markets in 2018, located on both Montague Street and the Seafront. We have a lot of very talented local creative crafters who are producing outstanding and unique designs.

One for the diary

A Winter Festival is being planned for 8th and 9th December—this looks like a festive cracker!

Winter Wonderland Worthing


That’s all for now, my previous ‘little fashion column’ focused on the royal wedding of Prince Harry and Meghan Markel. October is the month that Princess Eugenie marries wine merchant Jack Brooksbank with Princess Beatrice as maid of honour and Sarah Ferguson as mother of the bride, should make interesting fashion viewing … watch this space!

I’m off to complete my Autumn range of children’s clothing, my favourite season.

Bye for now, until next time.




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